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Published on:

20th May 2026

96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]

How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.

Time-stamps:

Wednesday Wins (2:52)

The property I’m analyzing today (9:16)

Researching the property on AirDNA (11:55)

Accessing comparable properties (14:08)

20% off your annual subscription of Lodgify (17:46)

Comparing predictions with BNBCalc (18:48)

Comparable properties on BNBCalc (21:14)

Broader market research (23:38)

One last look at the data (32:37)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-caleb

Victoria House Sevierville: victoriahousesevierville.com

AirDNA: airdna.co

BNBCalc: bnbcalc.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Listen for free

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney