Episode 21

full
Published on:

31st Jul 2024

Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.

Main Points:

  • ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.
  • Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.
  • Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.
  • TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.
  • Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals.

We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools!

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Codes Mentioned

Flodesk

https://aliraehaney.com/flodesk

Use this link to get $50 off your first paid year.

17Hats

Use this link to get $50 off your first paid year.

https://referrals.17hats.com/r/dzvnfbhgkb

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Others Mentioned

ESC Conference for creative entrepreneurs

Kassie Layne, Online Business Manager

Duo Collective, Branding & Digital Marketing Agency, specializing in SEO

Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney