Episode 21

full
Published on:

31st Jul 2024

Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.

Main Points:

  • ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.
  • Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.
  • Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.
  • TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.
  • Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals.

We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools!

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Codes Mentioned

Flodesk

https://aliraehaney.com/flodesk

Use this link to get $50 off your first paid year.

17Hats

Use this link to get $50 off your first paid year.

https://referrals.17hats.com/r/dzvnfbhgkb

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Others Mentioned

ESC Conference for creative entrepreneurs

Kassie Layne, Online Business Manager

Duo Collective, Branding & Digital Marketing Agency, specializing in SEO

Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

Profile picture for Alexandra Haney

Alexandra Haney