76: Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.

Time-stamps:

The story behind the name (2:13)

Creating themes through branding (7:55)

Understanding our ideal guest avatar (10:39)

What differentiates our rental from others nearby (14:44)

How the brand theme is reflected in the interior design (20:05)

Brand visuals and the intentional design decisions (22:45)

Incorporating brand visuals throughout your property (26:11)

Mentioned in This Episode:

The Homestead at Cunningham Creek on Airbnb: airbnb.com/rooms

The Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatcc

The Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creek