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Published on:

17th Dec 2025

74: Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms

Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!

Time-stamps:

Introducing Zac Willms (1:02)

Zac’s start with living in and renting a duplex (3:07)

A lucky start with zoning laws (4:56)

Developing a glamping resort (6:58)

What Grotto Getaway looks like today (10:53)

The acquisition process of such a unique property (15:35)

Transitioning the campsite into a luxury glamping resort (18:44)

Short-Term Rental Acquisition Checklist (21:53)

Strategies for boosting each unit (22:45)

The finances of glamping (24:19)

From Canada to Mexico (26:06)

Managing villas with Zuna Stays (29:19)

A typical day as a property manager (31:25)

Zac’s differing roles between Canada and Mexico (33:41)

Social media marketing strategy for growing your audience (36:23)

How to be the best in your brand and market (42:33)

Mentioned in This Episode:

10% off your stay in Tulum with code BACKTOZUNAPARADISE: zunastays.com

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Zac:

Grotto Getaway: grottogetaway.com

Zuna Stays: zunastays.com

Instagram: instagram.com/zacwillms

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Listen for free

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney