Episode 42

full
Published on:

7th May 2025

Business Systems for a Short-Term Rental with Kassie Layne

What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly .

Time-stamps:

How your systems save time and increase profitability (2:02)

What short-term rentals owners struggle with the most (4:53)

The most important guest communications to automate (9:58)

Airbnb (19:08)

Platforms and tools for managing your rentals (24:46)

Setting your pricing with systems (26:22)

The capabilities of Host Tools (29:30)

Be the best in your brand and market (36:38)


Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


Connect with Kassie:

Website: kassielayne.com

Instagram: instagram.com/kassielayne


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney