Episode 42

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Published on:

7th May 2025

Business Systems for a Short-Term Rental with Kassie Layne

What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly .

Time-stamps:

How your systems save time and increase profitability (2:02)

What short-term rentals owners struggle with the most (4:53)

The most important guest communications to automate (9:58)

Airbnb (19:08)

Platforms and tools for managing your rentals (24:46)

Setting your pricing with systems (26:22)

The capabilities of Host Tools (29:30)

Be the best in your brand and market (36:38)

Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Connect with Kassie:

Website: kassielayne.com

Instagram: instagram.com/kassielayne

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

Alexandra Haney