Episode 42

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Published on:

7th May 2025

Business Systems for a Short-Term Rental with Kassie Layne

What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly .

Time-stamps:

How your systems save time and increase profitability (2:02)

What short-term rentals owners struggle with the most (4:53)

The most important guest communications to automate (9:58)

Airbnb (19:08)

Platforms and tools for managing your rentals (24:46)

Setting your pricing with systems (26:22)

The capabilities of Host Tools (29:30)

Be the best in your brand and market (36:38)

Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Connect with Kassie:

Website: kassielayne.com

Instagram: instagram.com/kassielayne

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About the Podcast

The Brand & Market Podcast

A Branding & Marketing Podcast for Entrepreneurs

Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

Alexandra Haney