Episode 10

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Published on:

10th Apr 2024

From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy

In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to approach their markets innovatively, invest in standout packaging, and define core brand values for long-term consistency. Tune in for actionable insights and inspiration to elevate your brand presence and impact.

Brand Audit Checklist Freebie

https://alirae.myflodesk.com/nusv43xj2s

Brand Strategy Framework Course:

https://photographyframeworkshop.com/products/brand-strategy-framework-course


Ali Rae Haney Brand Development Program Info:

https://aliraehaney.com/brand-development


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney