Episode 52

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Published on:

16th Jul 2025

Google Ads: An Inside Look Into Best Strategies For Success with Glenneth Reed

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. 

Time-stamps:

Meet Glenneth Reed (1:03)

Being a certified expert in Google Ads and SEO 2:17)

Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)

Google Ads and how they work (6:07)

How to earn the sponsored spot on Google (8:05)

Your budget for Google Ads (11:24)

Using negative keywords (12:47)

Power Hour (15:33)

Mistakes when DIYing your Google Ads account (16:28)

Ad spend based on your niche (21:09)

Where to send the people who click your ads (23:53)

Tools for DIYing your Google Ads (25:38)

Connect with Glenneth (27:44)

Become the best in your brand and market (29:30)


Mentioned in This Episode:

Glenneth Reed on Instagram: instagram.com/glennethdotcom

The Visibility Method Website: thevisibilitymethod.com

The Visibility Workbook: thevisibilitymethod.com/visibility-workbook

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney