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Published on:

19th Nov 2025

70: How to Build a Legally Protected Real Estate Portfolio with Real Estate Attorney & Investor Katie Johnson

Are you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market.

Time-stamps:

Meet Katie (0:47)

Katie’s short-term rental journey (2:24)

Following in a parent’s footsteps and niching down (4:10)

Katie’s real estate portfolio today (5:37)

Loving the experience of a gut rehab (7:23)

How to set your portfolio up legally (8:57)

Setting up properties across multiple states (14:43)

Common mistakes in the Airbnb rental business structure (16:27)

Co-hosting Services (19:23)

Ali’s zoning laws horror story (20:53)

How local communities are handling short-term rentals (29:41)

Using zoning ordinances to help you choose properties (33:55)

How a real estate attorney can help (35:21)

How to be the best in your brand and market (36:12)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Katie Johnson Initial Consultation: calendly.com/katiejohnsonplc/15min

Checklist: katiejohnsonplc.myflodesk.com/strlegalchecklist

Connect with Katie:

Website: katiejohnsonplc.com

Instagram: instagram.com/katiethereattorney

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Listen for free

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney