Episode 3

full
Published on:

24th Jan 2024

The Best Laid Brand: Lessons from a Wedding Venue Venture

This is a story based off of real life events.

In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time.

This episode focuses on the journey that we have been on during our time here in Kentucky bringing both of those dreams to life. Going from a very well thought out brand and a 10-year plan with all of our family involved, to closing up shop and re-evaluating our future…these last two years have been a challenge. We have faced obstacles with the county, with neighbors, with health and postpartum depression, with pivoting plans, and with the word “failure.” Never before have I told the entire story publicly, but I finally feel comfortable and confident enough to do so.

Take a peek into our lives and get the full story of The Commonwealth in this episode.

Discount Codes

PowerSheets: https://cultivatewhatmatters.com/

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External Links

Ali Rae Haney Brand Development Website

https://aliraehaney.com/


Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney