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Published on:

3rd Dec 2025

72: Owning and Operating Accessory Dwelling Units (ADUs) as Short-Term Rentals with Will Brooks

Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment.

Time-stamps:

Will Brooks and understanding ADUs (1:19)

The best markets for ADUs (6:23)

Dabbling in the mid-term rental market (10:02)

Building an ADU on your personal property (12:48)

Zoning laws for ADUs (19:23)

Lodgify (23:12)

Upselling and benefits of the bigger property (24:29)

The unique features of one of Will’s properties (31:00)

The ROI on ADUs (34:45)

How to be the best in your brand and market (43:12)

Mentioned in This Episode:

Get 20% off your annual subscription of Lodgify: www.brandandmarket.co/lodgify

Connect with Will:

Website: shorttermraleigh.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Listen for free

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney