SEO for Airbnb Owners: Should Your STR Listings Have a Website? with Abbey Oslin
Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests.
Time-stamps:
Meet Abbey Oslin of Duo Collective (0:52)
SEO and how it relates to your direct booking site (3:49)
Understanding SEO terms: crawling vs. ranking (6:05)
Comparing direct booking sites to Airbnb (8:05)
The impact of AI on short-term rental booking (10:52)
The power of data from direct booking sites (14:57)
Using your Google Business Profile to book your rental (16:44)
Co-hosting Services (19:03)
Where to start with creating your direct booking site (20:23)
Building your domain through a property management platform (34:07)
Promoting your direct booking site to current and past guests (38:47)
Be the best in your brand and market (43:48)
Mentioned in This Episode:
Co-hosting Services: www.brandandmarket.co/cohosting
Rich Results Test: search.google.com/test/rich-results
Connect with Abbey:
SEO Keywords Freebie: duocollective.com/free-seo-tools
Website: duocollective.com
Instagram: instagram.com/duo.collective
Substack: duocollective.substack.com
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
