85: Start With Brand Strategy: The Smartest First Step for Airbnb Success

Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer.

Time-stamps:

Understanding brand strategy (2:51)

Brand design before interior design (4:50)

Doing the market research (5:20)

Understanding your ideal client (8:26)

Defining the guest experience (9:36)

Naming your property (10:59)

Selecting your color palette (13:46)

The timeline for brand and interior design (15:52)

What happens when you don’t have a brand strategy (20:38)

Mentioned in This Episode:

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling