Episode 34

full
Published on:

12th Mar 2025

Taking the DIY Approach for Your Branding with Kristina Bleiler

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. 

Time-stamps: 

Get to know Kristina (1:30)

Taking the leap into entrepreneurship (3:04)

Finding the hidden gems in your brand (4:53)

DIYing your creative direction (7:48)

Building a brand as a short-term rental (10:04)

Keeping yourself inspired (14:51)

Brand Strategy Framework (19:33)

Leveling up your brand without hiring a professional (20:51)

Celebrating the DIYer (23:38)

Managing a sub-brand (27:17)

Kristina’s best branding advice (32:32)

Mentioned in This Episode:

Kristina Instagram: instagram.com/gemcreativeco

Kristina Website: gemcreative.co

Kristina's Freebie: gemcreative.co/quiz

Brand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-course

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Listen for free

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney