Episode 34

full
Published on:

12th Mar 2025

Taking the DIY Approach for Your Branding with Kristina Bleiler

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. 

Time-stamps: 

Get to know Kristina (1:30)

Taking the leap into entrepreneurship (3:04)

Finding the hidden gems in your brand (4:53)

DIYing your creative direction (7:48)

Building a brand as a short-term rental (10:04)

Keeping yourself inspired (14:51)

Brand Strategy Framework (19:33)

Leveling up your brand without hiring a professional (20:51)

Celebrating the DIYer (23:38)

Managing a sub-brand (27:17)

Kristina’s best branding advice (32:32)

Mentioned in This Episode:

Kristina Instagram: instagram.com/gemcreativeco

Kristina Website: gemcreative.co

Kristina's Freebie: gemcreative.co/quiz

Brand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-course

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney