Episode 34

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Published on:

12th Mar 2025

Taking the DIY Approach for Your Branding with Kristina Bleiler

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. 

Time-stamps: 

Get to know Kristina (1:30)

Taking the leap into entrepreneurship (3:04)

Finding the hidden gems in your brand (4:53)

DIYing your creative direction (7:48)

Building a brand as a short-term rental (10:04)

Keeping yourself inspired (14:51)

Brand Strategy Framework (19:33)

Leveling up your brand without hiring a professional (20:51)

Celebrating the DIYer (23:38)

Managing a sub-brand (27:17)

Kristina’s best branding advice (32:32)

Mentioned in This Episode:

Kristina Instagram: instagram.com/gemcreativeco

Kristina Website: gemcreative.co

Kristina's Freebie: gemcreative.co/quiz

Brand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-course

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney