Episode 55

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Published on:

6th Aug 2025

What To Prioritize In Your Marketing

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research. 

Time-stamps:

The one next best step (1:22)

Why keyword research is crucial (2:34)

Understanding keywords (3:13)

Actionable tips to start keyword research (4:44) 

Instagram now shows up in Google search results (8:43)

Focusing on Instagram captions (9:38)

Long-tail keywords (10:44)

Hashtags are not dead (11:26)

ChatGPT can now search keywords and websites (13:03)


Mentioned in This Episode:

Answer The Public: answerthepublic.com

Google Keyword Planner: business.google.com/us/ad-tools/keyword-planner

Ubersuggest: neilpatel.com/ubersuggest

ChatGPT: chatgpt.com

Episode 48 Eden Sloboth: podcasts.apple.com/us/podcast/seo-for-realtors-and-rental-owners-how-to-get-found

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney