Episode 37

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Published on:

2nd Apr 2025

Defining Your Unique Value Proposition to Stand Out in Your Market

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!

Time-stamps: 

Defining UVP (1:23)

UVPs for realtors (2:37)

Why I don’t ask my clients for their UVP (3:30)

UVP examples from my clients (5:07)

Brand Strategy Framework (8:17)

Finding your own UVP (11:25)

Mentioned in This Episode:

Brand Strategy Framework: brandandmarket.thrivecart.com

The Cake Bee: instagram.com/thecakebee

Pilates Barre Lex: instagram.com/pilatesbarrelex_

Brand Analysis Service: brandandmarket.co/contact

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney