Episode 37

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Published on:

2nd Apr 2025

Defining Your Unique Value Proposition to Stand Out in Your Market

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!

Time-stamps: 

Defining UVP (1:23)

UVPs for realtors (2:37)

Why I don’t ask my clients for their UVP (3:30)

UVP examples from my clients (5:07)

Brand Strategy Framework (8:17)

Finding your own UVP (11:25)

Mentioned in This Episode:

Brand Strategy Framework: brandandmarket.thrivecart.com

The Cake Bee: instagram.com/thecakebee

Pilates Barre Lex: instagram.com/pilatesbarrelex_

Brand Analysis Service: brandandmarket.co/contact

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney