Episode 37

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Published on:

2nd Apr 2025

Defining Your Unique Value Proposition to Stand Out in Your Market

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!

Time-stamps: 

Defining UVP (1:23)

UVPs for realtors (2:37)

Why I don’t ask my clients for their UVP (3:30)

UVP examples from my clients (5:07)

Brand Strategy Framework (8:17)

Finding your own UVP (11:25)

Mentioned in This Episode:

Brand Strategy Framework: brandandmarket.thrivecart.com

The Cake Bee: instagram.com/thecakebee

Pilates Barre Lex: instagram.com/pilatesbarrelex_

Brand Analysis Service: brandandmarket.co/contact

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney