Branding a Smoky Mountains Airbnb into a Love Story Destination [Tennessee, Together Case Study]
Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests.
Time-stamps:
Meeting Jessica, the Airbnb host (1:53)
The cabin’s major drawbacks (4:57)
Turning a drawback into a brand (7:08)
Airbnb Cohosting Services (11:00)
How the brand translated into the interior design (12:25)
Creating the property’s visual brand (17:38)
Launching with the new branding (21:24)
Case study takeaways (23:23)
Mentioned in This Episode:
Thrive Vacation Homes: instagram.com/thrivevacationhomes
Tennessee, Together Airbnb Listing: airbnb.com/h/tennesseetogetherbythrive
Episode 35 Level Up Your Listing: podcasts.apple.com/us/podcast/level-up-your-listing
Level Up Your Listing Summit: levelupyourlistingsummit.com
Somerled Designs: somerleddesigns.com
Cohosting Services: www.brandandmarket.co/cohosting
Connect with Ali:
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
