Episode 58

full
Published on:

27th Aug 2025

Google Ads Strategy for Realtors with Jack Hepp of Industrious Marketing

Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand. 

Time-stamps:

Meet Jack (1:06)

How Industrious Marketing got started (3:18)

Understanding types of Google Ads (4:18)

Differentiating your ad with your personal brand (11:15)

Targeting your ideal clients with keywords (13:28)

The strategy behind long-tail keywords (16:14)

Airbnb (17:27)

Creating a sticky brand ecosystem (18:28)

Expectations for budget and ROI (20:49)

Should you sell property via Google Ads? (25:29)

Work with Jack and Industrious Marketing (28:53)

Be the best in your brand and market (32:11)


Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 


Connect with Jack:

Website: industriousmarketing.co

LinkedIn: linkedin.com/in/harrisonjhepp


Connect with Ali: 

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney