Episode 44

full
Published on:

21st May 2025

Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers

Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing. 

Time-stamps:

Lori’s health battle of the last few years (1:06)

Emily’s background in Western medicine (5:43)

The purpose behind Health House (9:02)

Building a team of over thirty people (15:09)

Power Hour (20:22)

What differentiates Health House (21:18)

The signature series: a day-in-the-life at Health House (24:28)

Welcoming fifty founding members before opening (31:14)

Building the momentum and success so far (34:11)

Bringing the vision to life through digital marketing (36:17)

Words of encouragement for other business start-ups (41:08)


Mentioned in This Episode:

Website: healthhousenc.com

Instagram: instagram.com/healthhousenc

Emily Albers What The Healthcare Podcast: emilyijk.podbean.com

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney