Does My Short-Term Rental Need a Social Media Account?

Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work?

In this episode, I unpack how to evaluate whether building a social presence is worth it for your rental property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-brand, and highlight case studies like Bolt Farm Treehouse and Pink Dreams Cottage, who’ve done social media incredibly well.

Time-stamps:

Considering the longevity of your project (1:55)

Property owners that are doing social media well (5:32)

The behind-the-scenes of our property, The Commonwealth (8:57)

Power Hour (11:08)

Keeping up with content creation (12:26)

Tips for staying consistent and batching (16:12)

Social media should only be part of your marketing plan (17:14)

Mentioned in This Episode:

Take the Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97

Bolt Farm Treehouse: instagram.com/boltfarmtreehouse

Pink Dreams Cottage: instagram.com/pinkdreamscottage

Metricool: metricool.com

Later: later.com/try/trial

Plann: plannthat.com

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co