Episode 28

full
Published on:

29th Jan 2025

Building a Standout Personal Brand with Izzy Waite

Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. 

Time-stamps: 

Get to know Izzy (0:52)

Embracing personal branding (2:09)

Defining personal branding (3:56)

Creating a brand story (5:06)

Defining your unique value proposition (8:24)

Designing for your ideal client (12:02)

Flodesk (15:11)

Using your personal name for your business (17:21)

Choosing your colors (18:36)

Hand-drawn, custom graphics (20:49)

Common branding mistakes in the real estate world (24:33)

Being the best in your brand and market (28:19)


Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


Connect with Izzy:

Izzy Website: izzywaite.com

Izzy Instagram: instagram.com/izzywaitedesign


Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Brand & Market Podcast

About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

Profile picture for Alexandra Haney

Alexandra Haney