Episode 28

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Published on:

29th Jan 2025

Building a Standout Personal Brand with Izzy Waite

Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. 

Time-stamps: 

Get to know Izzy (0:52)

Embracing personal branding (2:09)

Defining personal branding (3:56)

Creating a brand story (5:06)

Defining your unique value proposition (8:24)

Designing for your ideal client (12:02)

Flodesk (15:11)

Using your personal name for your business (17:21)

Choosing your colors (18:36)

Hand-drawn, custom graphics (20:49)

Common branding mistakes in the real estate world (24:33)

Being the best in your brand and market (28:19)


Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


Connect with Izzy:

Izzy Website: izzywaite.com

Izzy Instagram: instagram.com/izzywaitedesign


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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney