Episode 30

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Published on:

12th Feb 2025

Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. 

Time-stamps:

Get to know Georgia (1:39)

Transitions in brokerage (3:13)

Rebranding Brand & Market (4:32)

The most common mistakes that realtors make (10:26)

Defining your ideal client (16:37)

Creating a logo without a strategy (18:42)

Georgia’s neighborhood marketing strategy (20:43)

Power Hour (30:41)

Summarizing your brand in one sentence (31:37)

Incorporating your new business name into your marketing (37:34)

Website feedback and advice (39:42)

The branding opportunities you might be missing (44:58)

Branding advice Ali wishes you would follow (55:07)

Mentioned in This Episode:

Georgia Instagram: @realtor.gee

Georgia Website: Realtorgee.com

Schedule a Power Hour with Ali!

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney