Episode 30

full
Published on:

12th Feb 2025

Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. 

Time-stamps:

Get to know Georgia (1:39)

Transitions in brokerage (3:13)

Rebranding Brand & Market (4:32)

The most common mistakes that realtors make (10:26)

Defining your ideal client (16:37)

Creating a logo without a strategy (18:42)

Georgia’s neighborhood marketing strategy (20:43)

Power Hour (30:41)

Summarizing your brand in one sentence (31:37)

Incorporating your new business name into your marketing (37:34)

Website feedback and advice (39:42)

The branding opportunities you might be missing (44:58)

Branding advice Ali wishes you would follow (55:07)

Mentioned in This Episode:

Georgia Instagram: @realtor.gee

Georgia Website: Realtorgee.com

Schedule a Power Hour with Ali!

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney