Episode 50

full
Published on:

2nd Jul 2025

How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ

What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor. 

Time-stamps:

Meet Matt Sanderson (3:06)

An overview of Matt’s rentals (6:02)

Reasons to buy a short-term rental (6:51)

Using strIQ to acquire properties (9:16)

Matt’s own experience buying properties found on strIQ (13:16)

The impact of an interior design company (18:15)

Airbnb (21:03)

Optimizing your property with strIQ (24:01)

Property experiences that increase ROI (29:42)

What’s next for strIQ (35:34)

Becoming the best in your brand and market (38:52)


Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 

Use code “ali20” for 20% off the strIQ app: striq.com/pricing

strIQ website: striq.com

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

Episode 47 Converting Our Starter Home Into A Successful Airbnb: 

podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb

Somerled: https://www.somerleddesigns.com/

Funkit Interiors: https://www.funkitinteriors.com/

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney