Episode 50

full
Published on:

2nd Jul 2025

How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ

What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor. 

Time-stamps:

Meet Matt Sanderson (3:06)

An overview of Matt’s rentals (6:02)

Reasons to buy a short-term rental (6:51)

Using strIQ to acquire properties (9:16)

Matt’s own experience buying properties found on strIQ (13:16)

The impact of an interior design company (18:15)

Airbnb (21:03)

Optimizing your property with strIQ (24:01)

Property experiences that increase ROI (29:42)

What’s next for strIQ (35:34)

Becoming the best in your brand and market (38:52)


Mentioned in This Episode:

Airbnb: brandandmarket.co/airbnb 

Use code “ali20” for 20% off the strIQ app: striq.com/pricing

strIQ website: striq.com

Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentucky

Episode 47 Converting Our Starter Home Into A Successful Airbnb: 

podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb

Somerled: https://www.somerleddesigns.com/

Funkit Interiors: https://www.funkitinteriors.com/

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


Listen for free

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney