Episode 25

full
Published on:

8th Jan 2025

Introducing the Brand & Market Podcast

Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. 

Time-stamps:

My history in business (3:49)

Identifying my new ideal client (8:21)

The process of rebranding (10:40)

Brand & Market’s mission statement (14:15)

My personal and brand values (14:59)

50% off Flodesk (18:14)

Understanding my new audience (18:55)

Updating my online presence (20:19)

The website and the podcast (23:47)

Lessons learned from the rebrand (27:12)

Positive wins and reflections from the process (29:39)

Three major takeaways (32:37)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Brand Audit Checklist: https://view.flodesk.com/pages/64c48af32ea391e2b9a7efb5

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Listen for free

Show artwork for The Brand & Market Podcast - Turning Airbnb Listings into Legacies

About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

Profile picture for Alexandra Haney

Alexandra Haney