Episode 25

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Published on:

8th Jan 2025

Introducing the Brand & Market Podcast

Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. 

Time-stamps:

My history in business (3:49)

Identifying my new ideal client (8:21)

The process of rebranding (10:40)

Brand & Market’s mission statement (14:15)

My personal and brand values (14:59)

50% off Flodesk (18:14)

Understanding my new audience (18:55)

Updating my online presence (20:19)

The website and the podcast (23:47)

Lessons learned from the rebrand (27:12)

Positive wins and reflections from the process (29:39)

Three major takeaways (32:37)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Brand Audit Checklist: https://view.flodesk.com/pages/64c48af32ea391e2b9a7efb5

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney