Episode 26

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Published on:

15th Jan 2025

The Anti-Trends Report to Making Marketing Easier for Your Business

What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging.

Time-stamps:

Automation bots (2:09)

Being on every single platform (8:05)

Keep the authenticity professional (10:38)

AI marketing copy (13:03)

The Brand Strategy Framework (15:26)

False scarcity marketing(16:45)

Using hooks for the sake of using hooks (19:05)

Inconsistent messaging (21:12)

Mentioned in This Episode:

Brand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast

A Branding & Marketing Podcast for Entrepreneurs

Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

Alexandra Haney