Episode 6

full
Published on:

7th Feb 2024

Embracing Evolution: Pivoting Service Offerings Without Fear of Failure

The resounding line in this episode is: A pivot is not a failure!

This episode explores how to navigate a pivot in service offering both from two different scenarios:

  1. Where the circumstances are within your control (like your business isn't serving your current life's season).
  2. Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).

Both of these I have navigated myself...neither is easy! But there are ways to adapt and overcome and those are explored in this episode.

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney