Episode 7

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Published on:

14th Feb 2024

Planning Your Branding Session: Simplifying the Process for Entrepreneurs

In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.

Ali emphasizes the importance of setting clear goals for the session, as these images will be utilized across various marketing channels. She advises listeners to communicate their specific needs and objectives to the photographer, whether it's for social media, email marketing, or launching a new product/service.

Next, Ali discusses the process of curating a shot list, which involves brainstorming visuals that align with the brand's identity and resonate with the target audience. She encourages thinking outside the box and incorporating audience feedback to ensure messaging clarity.

The episode covers selecting outfits that reflect the brand's colors and style, choosing locations that complement the brand's story, and determining props that enhance the visual narrative. Ali stresses the importance of coordination and organization throughout the planning process.

Listeners are reminded that preparation is key and that executing the prep list typically takes place over a manageable timeframe of one to three months. Ali assures entrepreneurs that their photographer is there to support them in achieving their branding goals.

As the episode concludes, Ali extends an invitation to entrepreneurs seeking a brand photographer, highlighting her expertise and willingness to travel. She leaves listeners with a reminder that their brand is their story and encourages them to keep dreaming and creating.

Airbnb https://www.airbnb.com/

Home Studio List https://homestudiolist.com/

Peer Space https://www.peerspace.com/

Brittney Suttle with Knies & Co (Small Business CPA) https://kniesandco.com/


PowerSheets: https://cultivatewhatmatters.com/

Use code ALIRAEHANEY for 10% off at checkout.


Ali Rae Haney Brand Photography

https://aliraehaney.com/brand-photography


Ali Rae Haney Show Insiders Facebook Group

https://www.facebook.com/groups/2144518489214997

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney