Episode 32

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Published on:

26th Feb 2025

Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs

Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.

Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She’s a mom to two little girls with another on the way and understands the delicate balance of work and motherhood. Her ultimate desire is to help busy women build brands that demand a premium price point so that they can stop trading time for money and leverage the power of a strong brand identity.

Time-stamps: 

Chasing entrepreneurship with Brand Well Designs (0:49)

Whether or not to name your business after yourself  (5:41)

What branding means to Victoria (9:44)

Using the sales process as a brand builder (11:03)

Flodesk (17:57)

Defining your ideal client (18:38)

Setting up your systems with your client in mind (25:19)

Building your strongest brand (29:41)

How to be in tune with your audience (32:45)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Victoria Instagram: instagram.com/brandwelldesigns

Victoria Website: brandwelldesigns.com

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney