Episode 32

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Published on:

26th Feb 2025

Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs

Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.

Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She’s a mom to two little girls with another on the way and understands the delicate balance of work and motherhood. Her ultimate desire is to help busy women build brands that demand a premium price point so that they can stop trading time for money and leverage the power of a strong brand identity.

Time-stamps: 

Chasing entrepreneurship with Brand Well Designs (0:49)

Whether or not to name your business after yourself  (5:41)

What branding means to Victoria (9:44)

Using the sales process as a brand builder (11:03)

Flodesk (17:57)

Defining your ideal client (18:38)

Setting up your systems with your client in mind (25:19)

Building your strongest brand (29:41)

How to be in tune with your audience (32:45)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Victoria Instagram: instagram.com/brandwelldesigns

Victoria Website: brandwelldesigns.com

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney