Episode 17

full
Published on:

3rd Jul 2024

Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. 

  • Key Strategies:
  • The DRIP Matrix: Delegation, Replacement, Investment, Production
  • Time & Energy Audit: Track your time and identify tasks that make money and bring joy.
  • Buyback Rate: Calculate when to hire based on your productivity and profitability.
  • Hiring Tips: Start with an assistant for inbox and calendar management.
  • Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.
  • Perfect Week Planning: Schedule your time to balance work, family, and personal interests.
  • Personal Insights:
  • Reflect on overcoming challenges in hiring and delegating.
  • Implement routines to simplify life and enhance productivity.


This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals.


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney