Episode 17

full
Published on:

3rd Jul 2024

Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. 

  • Key Strategies:
  • The DRIP Matrix: Delegation, Replacement, Investment, Production
  • Time & Energy Audit: Track your time and identify tasks that make money and bring joy.
  • Buyback Rate: Calculate when to hire based on your productivity and profitability.
  • Hiring Tips: Start with an assistant for inbox and calendar management.
  • Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.
  • Perfect Week Planning: Schedule your time to balance work, family, and personal interests.
  • Personal Insights:
  • Reflect on overcoming challenges in hiring and delegating.
  • Implement routines to simplify life and enhance productivity.


This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals.


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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

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Alexandra Haney