Episode 16

full
Published on:

12th Jun 2024

Creative Content Creation: Social Media Strategies for Content Droughts

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.

Key Takeaways:

  1. Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.
  2. Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.
  3. User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.
  4. Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.
  5. Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.
  6. Personal Content: Share personal stories and experiences to build a connection with your audience.
  7. Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.

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LINKS

Entrepreneur Magazine

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Flodesk - 50% off your first year of Flodesk, email marketing provider

ChatGPT - Use AI as your marketing intern!

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney