Episode 16

full
Published on:

12th Jun 2024

Creative Content Creation: Social Media Strategies for Content Droughts

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.

Key Takeaways:

  1. Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.
  2. Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.
  3. User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.
  4. Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.
  5. Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.
  6. Personal Content: Share personal stories and experiences to build a connection with your audience.
  7. Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.

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LINKS

Entrepreneur Magazine

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Flodesk - 50% off your first year of Flodesk, email marketing provider

ChatGPT - Use AI as your marketing intern!

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

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Alexandra Haney