Episode 13

full
Published on:

24th May 2024

UGC and Influencer Marketing with Chelsea Gilson

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.

Key Points:

  1. Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.
  2. Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each can be leveraged effectively in digital strategies.
  3. Incorporating Influencer Marketing: Learn practical tips and tactics for seamlessly integrating influencer marketing into your business model, gleaned from Chelsea's extensive experience.

https://www.instagram.com/mykybucketlist/

https://escconference.co/

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About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients.

Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you!

Website: www.brandandmarket.co/podcast

Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

About your host

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Alexandra Haney