Episode 13

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Published on:

24th May 2024

UGC and Influencer Marketing with Chelsea Gilson

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.

Key Points:

  1. Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.
  2. Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each can be leveraged effectively in digital strategies.
  3. Incorporating Influencer Marketing: Learn practical tips and tactics for seamlessly integrating influencer marketing into your business model, gleaned from Chelsea's extensive experience.

https://www.instagram.com/mykybucketlist/

https://escconference.co/

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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Alexandra Haney