Episode 14

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Published on:

31st May 2024

ESC Conference Recap: Night 3

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).

We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the opportunity to do a podcast guest pitch, as well as get a watercolor illustration done!

We ended the educational day with a Finance Masterclass presented by Brittney Suttle of Knies & Co. where everyone learned something new!


Our final social of the event was Kentucky Derby/Louisville themed where we all got to dress up in our "Disco Derby" attire. We announced the ESC Goal Planning retreat here and then decided to change into comfy clothes and dance the night away in our PJs.


I would say the first ever ESC Conference was a success!!

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ESC Website

https://escconference.co/


ESC Retreat Ticket Purchase

October 11-14, 2024 - Lake Wylie, SC

Goal Planning Retreat (small group!)

https://kassielayne.regfox.com/esc-retreat

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The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

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