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Published on:

11th Feb 2026

82: Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental

Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.

Time-stamps:

Recent changes to Airbnb fees (1:51)

How the fees are impacting my properties (5:55)

Short-Term Rental Marketing Quiz (10:56)

Will all hosts eventually have to pay the larger fee? (11:33)

The solution is a direct booking site (15:41)

Mentioned in This Episode:

Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97

Airbnb Service Fees: airbnb.com/help/article

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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About the Podcast

The Brand & Market Podcast - Turning Airbnb Listings into Legacies
A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember.

Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences.

You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away.

No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

About your host

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Alexandra Haney