Episode 48

full
Published on:

18th Jun 2025

SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth

Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online.

We dive into why search engine optimization matters, what makes a keyword worth chasing, and how to make sure your blog posts aren’t just pretty—they’re powerful. Whether you’ve never heard the term “SEO” before or you’ve dabbled in keyword research, Eden’s tips are gold.

Time-stamps:

Get to know Eden of Maven Made Copy (0:58)

Understanding SEO basics (2:57)

Keyword research and how to rank for your audience (5:24)

Using Uber Suggest to boost your SEO (8:43)

Ranking for a geographic location (11:07)

Incorporating SEO into your copy (12:23)

Keyword stuffing and how to avoid it (13:16)

Power Hour (16:02)

Updating old blogs with SEO (16:57)

Ranking for additional keywords (18:13)

Making your website SEO-friendly (20:24)

Mistakenly making your blog too short (22:18)

Seeing the results from SEO (25:05)

DIY-ing your SEO (27:17)

Be the best in your brand and market (28:46)


Mentioned in This Episode:

Eden Sloboth Website: mavenmadecopy.com

Eden Sloboth Instagram: instagram.com/mavenmadecopy

Blog Content Calendar Freebie: mavenmadecopy.com/blog-content-calendar

Ubersuggest: neilpatel.com/ubersuggest

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Listen for free

Show artwork for The Brand & Market Podcast

About the Podcast

The Brand & Market Podcast
A Branding & Marketing Podcast for Entrepreneurs
Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests.

From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that works for you. And it’s not just Ali’s insights—you’ll also hear from guest experts who share their proven strategies and fresh perspectives on real estate, investing, and short-term rentals.

Whether you're a realtor looking to build a memorable personal brand that generates consistent referrals, or a short-term rental owner aiming to create an unforgettable guest experience, you’ll find actionable tips, real-life examples, and industry insights here.

No fluff, no sugarcoating—just honest, practical advice to help you stand out in a crowded market and achieve your goals.

About your host

Profile picture for Alexandra Haney

Alexandra Haney